神秘的娱乐’s Mythical 24/7 Launching on 丛
神秘的娱乐 continues to expand its audience reach with the launch of its linear channel, Mythical 24/7, on 丛, the major entertainment platform with over 25 million global users. Mythical 24/7 is now on its fifth launch since its successful March 2023 launch on the Roku通道.
Rhett McLaughlin and Link Neal (AKA Rhett & Link) are award-winning content creators who have expanded 神秘的娱乐 into a 90+ employee studio. The studio’s Mythical 24/7 is an always-on, 免费的, ad-supported streaming TV (FAST) channel with a curated feed of shows, including the most-watched daily show on the internet, 早安，神话般的早安,再加上 好神话, 神秘的厨房, 耳朵饼干.
神秘的娱乐’s mission is to bring a next-generation television experience to millions of viewers across the globe with groundbreaking multi-platform distribution capabilities.
该公司的 YouTube channels include the YouTube comedy network Mythical acquired in 2019 Smosh，根据 各种, has 77 million subscribers and 28 billion lifetime views. Its properties boast more than 54 million social media followers across Instagram, 脸谱网, 抽搐提前, TikTok, 推特.
“As we expand our footprint in television streaming, we are thrilled to launch Mythical 24/7 on 丛. 丛 has been a great partner throughout this process. We look forward to working with them to continue delivering our content to the post-broadcast generation,尼尔·亚拉玛西说, 神秘的娱乐’s SVP of Strategy & 公司发展.
丛 is a robust streaming platform with over 300 live TV channels and 50,000 on-demand titles. "Adding the incredible internet-native Mythical programming to 丛 is exciting for our team,肖恩·埃尔德里奇说, Vice President of Business Development and Content, 丛. 作为观众, we know our 丛 community will enjoy the comedic and surreal sketches that Rhett & Link have made 神秘的娱乐 known for."
FAST channels are beginning to look a lot like TV - and with good reason, agree executives at major FAST providers Fremantle, XUMO, Tubi, 和保险丝. What has evolved is curation. Adrian Pennington reports from IBC 2023 about a panel on the future of the 免费的 ad-supported TV phenomena.
A session on The Business of FAST: The Challenges in Monetization, Market Saturation and Viewer Engagement in the Streaming Summit at NAB 2023 brought together panelists from Brightcove, 爱好电视, 丛, 三星电视Plus, SlingTV, Vevo to discuss the surging FAST segment of the streaming market and strategic approaches to maximizing revenues and enhancing discoverability and personalization as more viewers tune in and new channels increasingly glut the market.
In addition to its own library of 免费的, on-demand movies and shows, 丛 is now offering Discover and Universal Watchlist, which allow viewers to find content across streaming services and save it to their personal watchlist